IT’S ABOUT THE MISSION…

And how we can help you navigate the internet and own your piece of it.

If you came here via the HOME page, you’re probably wondering how we were going to tie Edna into all of this. Turns out that likening the internet to the ocean is a pretty fair analogy. Both are really big. Both can be scary because so much goes on beneath the surface. Both are full of surprises like Edna — and many are considerably weirder. Like Jay Egger. Most importantly, both are considerably easier to navigate when you’re with someone who’s been there before. Someone who knows Edna isn’t as big a threat as she might seem.

IT’S ABOUT THE MISSION…

And how we can help you navigate the internet and own your piece of it.

If you came here via the HOME page, you’re probably wondering how we were going to tie Edna into all of this. Turns out that likening the internet to the ocean is a pretty fair analogy. Both are really big. Both can be scary because so much goes on beneath the surface. Both are full of surprises like Edna — and many are considerably weirder. Like Jay Egger. Most importantly, both are considerably easier to navigate when you’re with someone who’s been there before. Someone who knows Edna isn’t as big a threat as she might seem.

A composite of 6 images - Angler fish, Great White Shark, Rock fish, a giant octopus engulfing a sailing ship, happy captain pointing to all the framed images on a white wall.

We’ve been there. On the surface and well below it.

Our web guy has been swimming with the likes of Edna since right before Y2K failed to bring the world to its knees. He sheepishly admits that he kind of thought the internet might be a passing fancy, but after working for 11+ years with computers, CBT, prepress, print media, video and graphics, it seemed like a logical next step for a guy who has been described as a “Swiss Army Knife” when it comes to computer stuff. For over a decade, he worked with people who loved living on the leading edge of technology and diving to new depths. Using his skills with HTML, PHP, ASP, MySQL and graphic design, he’s built both front and back-ends for lean, hand-crafted websites. In late 2011, after 22 years of computers, he decided it was time for a short break.

We’ve been there. On the surface and well below it.

Our web guy has been swimming with the likes of Edna since right before Y2K failed to bring the world to its knees. He sheepishly admits that he kind of thought the internet might be a passing fancy, but after working for 11+ years with computers, CBT, prepress, print media, video and graphics, it seemed like a logical next step for a guy who has been described as a “Swiss Army Knife” when it comes to computer stuff. For over a decade, he worked with people who loved living on the leading edge of technology and diving to new depths. Using his skills with HTML, PHP, ASP, MySQL and graphic design, he’s built both front and back-ends for lean, hand-crafted websites. In late 2011, after 22 years of computers, he decided it was time for a short break.

A composite of 6 images - Angler fish, Great White Shark, Rock fish, a giant octopus engulfing a sailing ship, happy captain pointing to all the framed images on a white wall.

And when he returned…

Things had changed a bit, to be sure. WordPress became the dominant platform, driving over 43% of websites. He quickly found that working with WordPress meant that he didn’t have to reinvent the wheel every time he built a website. There are templates, widgets, plugins, and code snippets, already built that provide boundless options for customization. So with little reluctance, he hung up his heavy gear, but it’s always at hand — just in case.

A picture of a guy in an old school deep-diving suit

And when he returned…

Things had changed a bit, to be sure. WordPress became the dominant platform, driving over 43% of websites. He quickly found that working with WordPress meant that he didn’t have to reinvent the wheel every time he built a website. There are templates, widgets, plugins, and code snippets, already built that provide boundless options for customization. So with little reluctance, he hung up his heavy gear, but it’s always at hand — just in case.

A picture of a guy in an old school deep-diving suit

It looks so simple on the surface.

So while there is a simplicity inherent within the WordPress framework and its thousands of templates, there’s still a lot going on down below. Rarely — despite the best efforts of coders everywhere — does a template fit anyone’s needs perfectly. It’s going to need some tweaking. So choosing the right one is important. And remember those “boundless options” we mentioned? If you want to extend the functionality of your site, they’re a must. Granted there are a lot of tools built in, but they always seem to leave us wanting more.

Most enhancements come via plugins coded using PHP and they’re like fish in the ocean — plenty of ’em, but which ones are edible? Or compatible with the others? Or useful, beyond just being pretty? Or is just being pretty what we need? And while the basic ones are free, it seems those we often want just aren’t — so it’s important to make the right choice early on.

Then there are Cascading Style Sheets (CSS) and Javascript. Along with PHP, CSS and Javascript are pretty much the de facto building blocks for WordPress and every other platform out there today. If you’ve ever looked at either in text format, you know they can be a bit daunting. Like Edna can be “a bit daunting” when she’s getting her feed on. Okay. Not that daunting. Fortunately, most CSS and jQuery routines are already built into the thousands of templates available. But again, there’s often a need for a tweak here and there and it’s good to have experience on board.

And speaking of experience — we know people. Over the years, we’ve teamed up with a lot of talented folks to produce some amazing products. From designers to copywriters to marketing specialists to programmers and others, we can assemble a team to create websites tailored to your business.

So it just makes good sense to hire a charter with an experienced crew rather than buying a boat and trying to go it alone.

It looks so simple on the surface.

So while there is a simplicity inherent within the WordPress framework and its thousands of templates, there’s still a lot going on down below. Rarely — despite the best efforts of coders everywhere — does a template fit anyone’s needs perfectly. It’s going to need some tweaking. So choosing the right one is important. And remember those “boundless options” we mentioned? If you want to extend the functionality of your site, they’re a must. Granted there are a lot of tools built in, but they always seem to leave us wanting more.

Most enhancements come via plugins coded using PHP and they’re like fish in the ocean — plenty of ’em, but which ones are edible? Or compatible with the others? Or useful, beyond just being pretty? Or is just being pretty what we need? And while the basic ones are free, it seems those we often want just aren’t — so it’s important to make the right choice early on.

Then there are Cascading Style Sheets (CSS) and Javascript. Along with PHP, CSS and Javascript are pretty much the de facto building blocks for WordPress and every other platform out there today. If you’ve ever looked at either in text format, you know they can be a bit daunting. Like Edna can be “a bit daunting” when she’s getting her feed on. Okay. Not that daunting. Fortunately, most CSS and jQuery routines are already built into the thousands of templates available. But again, there’s often a need for a tweak here and there and it’s good to have experience on board.

And speaking of experience — we know people. Over the years, we’ve teamed up with a lot of talented folks to produce some amazing products. From designers to copywriters to marketing specialists to programmers and others, we can assemble a team to create websites tailored to your business.

So it just makes good sense to hire a charter with an experienced crew rather than buying a boat and trying to go it alone.